You would hardly find a business without a website and an app today, unless it is deliberately trying to stay undercover. But not every time these tools do a great job at selling or conveying what they are supposed to. There could be two reasons for this: either the quality of website and mobile app development company you approached was poor or the owner is not using an analytics dashboard to take steps to bring about an improvement. Usually, an equal number of times, it is lack of proper analytics tools and the knowledge to use them. In this article, we will help you understand why you need to have a website & mobile app analytics dashboard, in case you are still wondering whether or not to use it:
Know where your targets are
No matter where you are based at, you can always use the information regarding where your customers or leads belong from. This is gives you insights into their purchase behaviour and also how you need to modify your sales plans in that region to grab more sales, or to at least retain the same. On the other hand, you can also use analytics to know in which regions you are not doing a good business, figure out why by analysing through pre-defined metrics and adopt measures to change that.
Learn about the peak times
There is usually a peak time for the web when users are most active. This peak time varies from place to place and according to the demographics. Social media is the most apt platform for user engagement and if your website and mobile application is integrated with the social media, your chances of growth are good. However, these peak times are sort of fragmented and have short time windows. Analytics dashboard could help you find these peak time hotspots so that you can optimize and ready your content in advance to publish at the right time. For example – if the mobile app developers integrated your food delivery app with an analytics dashboard, you would always have an idea of what factors affect users’ craving for good food and when they usually shuffle through your food menu.
Learn what users like to see
The role of analytics tools is not limited to analysing your product or service, but also to find what others from the same domain are doing differently and what channels they are using to optimize their reach. With an analytics tools, you can always extract information on what type of content or design is trending and how people like services to be served. For instance, WhatsApp has added a lot to its feature timeline by analysing the market, such as voice and audio calls, end-to-end encryption, stories etc. Also, you can carry out a detailed analysis of what components people give preference to, in the content, and how your content compares.
Learn how users find you
One of the biggest priorities in marketing is to know how users find you, in order to know which channels you are missing out on, so that you can work on them, and which ones are bringing business and need to be maintained or amplified for even better results. With a consolidated dashboard, you can study various parameters like keywords, ads, or links. If the user queries related to your business are more about keywords, try to find more similar keywords to cover wider band of users. You can carry out similar research on outbound links and see which type of links visitors are interested to click, and use same type of links in different pieces of content across the web.
Improve On-page SEO
On-page optimization has to be more streamlined because it is more about your website. Try analysing in-page optimization over a longer period of time to see how different factors are performing such as bounce rate, page views, average time spent by users on the page.
Apart from factors that directly correspond to visitors, leads, and converted leads, there are factors that inherently affect how users perceive what you offer. One can simply check for factors that affect the performance of the website or app and see how they are doing on various fronts. An analytics tool can analyse your website and generate a comprehensive report on factors such as image optimization, number of plugins, server strength, platform compatibility and much more.
We hope this article projects a clear view of how important analytics are for your website and mobile application. In fact, most of the entrepreneurs need to realise that analytics and digital solutions, like website design and mobile app development, go hand-in-hand and shall always be integrated from the very beginning.